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Keep Calm and Evolve College Hoodie Keep Calm and Evolve Hoodie. A cheeky play on the march to progress design which was commissioned by Time Life books in 1965 has quickly become one of our bestselling Keep Calm hoodies. The sentiment is that no matter no matter how stressed you may be, just as in life we have evolved to survive you too and raise above the challenge and advance. It’s a powerful message! Keep Calm and Evolve Hoodie. With delivery faster than the first stages of evolution – Buy Now!