Inclusivity At The Heart

Identity and tradition stand firmly here, and we’re always evolving to ensure they truly represent you—authentically and meaningfully.

That’s why it was an honour for us to work directly with the community, collaborating on the introduction of new cultural headwear and wardrobe.

From headscarves to Kufis, Turbans to Pheta, every design starts with hand-drawn artistry, perfected digitally, and brought to life across all our characters.